Whilst Synutra is investing in France, Alain Glon, the former director of the French leader in animal feed, Glon-Sanders, has announced the opening in China of a pilot factory showcasing French know-how in animal nutrition, to gauge the potential of the Chinese agri-food market.
The businessman has been forging solid relationships for some time, mainly in Shandong, a Chinese province twinned with Bretagne and livestock region. These relations of trust are culminating in the creation of the company Eulifeed, an association of three entities: Alain Glon Holding, majority shareholder (Saint-Gérand), Heli (China), specialising in the production and sale of feed for ruminants (cattle and sheep) with 35% and the University of Weifang, a higher education institution which trains three thousand vets a year, with 10%.
Driven by the prospect of “performance, quality and safety” in line with public health scandals and consumer mistrust, Eulifeed will rely on the technical performance of livestock farms. It is planning to invest €6M in building a livestock feed production factory, the most modern in the country, in the heart of a huge dairy farming area.
Eulifeed will be both a feed production and marketing company and will also welcome students from Weifang in a training centre with the highest animal nutrition standards.
Source/Credit: Ouest France Entreprises – 18/05/2016