At the International Agriculture Fair, the leading French tomato producer, Savéol (Plougastel-Daoulas, 2,500 employees, €184M turnover 2016, including 11% export) announced the launch of Savéol Nature, a new range of small cherry tomatoes without pesticide residues in 220 g or 400 g fully recyclable packs. This range required a year of research.
The cooperative’s R&D glasshouse tests 250 varieties a year. The cooperative has 200 ha of glasshouses and has invested in developing an insect farm for the natural control of crop pests, an initiative which is also behind this new range. THe company hopes that 80% of its production will be Savéol Nature tomatoes within five years. To achieve this, 5 to 6 ha of glasshouses are being renewed every year, with 1 ha requiring an investment of €1M.
The new range costs €0.20 more than a standard product from the cooperative, but has been welcomed favourably by the major retail outlets.
Source : LSA – 28/02/2017
Photo credit : Savéol