Thanks to its innovations and diversification, Bic Sport (Vannes, 120 employees, 70% of turnover in export) is the only manufacturer of water sports equipment to have kept its production unit in Europe. Faced with the decline of the windsurfing market in the early 1990s, the site had turned to surfing, then windsurfing, kayaking and now paddle, which represents up to 60% of the production of the Vannes site and of which it has become the world leader with 8% of the market. Bic Sport exports to 92 countries and has a subsidiary in the United States and another in Australia to cover the South Pacific.
Source : Journal des Entreprises – 06/06/2017
Photo credit : Bic Sport