In an interview in Réussir, J.-P. Simmier, Director of the food industry sector at Bretagne Développement Innovation (BDI) says that the SIAL is an essential showcase for businesses, not just for signing contracts but also for meeting customers and buyers for major retail outlets and outside caterers.
Bretagne agri-food represents €20 billion annual turnover and 70.000 jobs. The region presented its two strong areas at the SIAL – internationalisation and innovation.
The sector has bounced back despite the crises in recent years, as proven by the investments made over the last two years. These include €170M invested by Synutra and €300M expected from Sill, Lactalis and Laïta as well as the LDC group‘s investment in the poultry sector with its takeover of seven industrial sites in Bretagne, to name just a few.
Cooked meats, biscuits, pastries and seafood are sectors enjoying on-going success and investment thanks to significant R&D. J.-P. Simmier also thinks that attracting foreign investors is a good move whilst keeping control of the strategic sectors and raw materials to avoid becoming a sub-contractor of these countries, for the agri-food industry in Bretagne processes products using raw materials predominantly produced in Bretagne.
Innovation was covered at the Salon by the “Bretagne Trends and Innovation” operation. A panel selected 43 innovative products for their packaging and shelf life. The products were exhibited on the BDI stand, in the Régions de France hall, and cooked by Y. Strottner, one of the chefs from the Contemporary Cooking Centre.
The businesses attending included Groix et Nature (Ile de Groix), a subsidiary of Guyader Gastronomie which exhibited a seaweed oil and an original tuna and pork pâté recipe. The Cooperl presented Brocéliande and its new processed products based on pigs reared without antibiotics, which account today for 20% of production. Lou (Poilley), specialised in the production of fresh organic mushrooms, exhibited its new organic Paris and organic Bella Rosés products.
Source : Réussir – 02/11/2016
Photo credit : Sial