As part of its upgrade, Cooperl Arc Atlantique (Lamballe, 7,000 employees, 2017 turnover: €2.2 billion) has launched Brocéliande that offers cured meats products made with pigs raised without antibiotics from birth, not only after weaning. Over 18 months, 200,000 pigs were raised according to the new specifications. To support farmers in this antibiotics-free strategy, the group developed Pass’Porc, a mobile app that tracks pig production from birth to slaughter. The tool will be persistently upgraded to gain efficiency.
Antibiotics-free meat produced by members of the cooperative group will also have opportunities in the Chinese market. In fact, Cooperl is building a curing site in Beijing with New Hope, one of China’s agri-food leaders, a gateway to the national market. In 2019, the site will produce cured ham from antibiotics-free meat, produced, slaughtered and cut in France.
Sources : Ouest France – 05/10/2017, Lettre API – 12/06/2018, Lettre Economique de Bretagne – 30/05/2018