To meet the demand of consumers increasingly concerned about product origin, the agri-food group Le Graët (Guingamp, 800 employees, €200M annual turnover) and the fish trade company Gallen (Concarneau, 116 employees) are joining forces within a new fish trade company, with Le Graët taking 51% of the capital.
Le Graët now has four fish traders (Men Ar Groas in Guilvinec, Pêcheries Distribution in Erquy, Jaffray in Lorient and now Gallen) and can therefore secure its supplies of raw material for its prepared dish manufacturing plants for major retail outlets, including Celtigel (Plelo).
This company has introduced a new fast freezing technique for the Picard group and its “back from the market” ranges, which envelops the products in transparent film so that the consumer can see the entire contents. Celtigel is also launching its own brand “La Tribu Toquée” to expand its clientèle and offer new seafood recipes.
Sources : Les Echos – 18/04/2017, Journal des Entreprises – 07/04/2017
Photo credit : Faire Savoir Faire | Le Graët