Néovia: external growth, international development & digital transformation

International growth

With two production sites in South Africa (East London and Brits), the animal nutrition giant Néovia (Saint-Nolff, 7,700 employees, €1.6B turnover) is continuing its expansion there with the purchase of the premix firm Pennville, the launch of the premix/firm-services “Wisium” brand, which is already established in China, Brazil and Italy, and the opening of a distribution and storage centre that will increase the Brits capacity and facilitate the distribution of its various products and services in South Africa and some ten African countries. The group is also installed in Algeria and has forged partnerships in Côte d’Ivoire and Nigeria. In Asia, Neovia Vietnam is launching a new pig sector in partnership with the genetics expert Grimaud and the processing specialist Le Boucher. Christened Le Porc du Mékong, it is targeting sustainable growth in the sector in a booming market. Neovia Vietnam will offer feed suitable for every stage in the animal’s growth whilst guaranteeing the safety and control of raw materials. It will also set out to provide technical support and nutritional advice to all member farmers. In addition, early in 2017 Neovia bought out Agranix (Sainte-Livrade-sur-Lot), a manufacturer of nutritional and dietary products for ruminants and horses and an expert especially in the bolus (compressed mix of powders for cattle whereby trace elements dissolve slowly in the rumen).

Invivo Labs becomes Upscience

Note that Invivo Labs, a Neovia subsidiary, has changed its identity and is now called Upscience. Focused initially on the animal feed analysis market, Upscience is now carrying out physico-chemical, microbiological and molecular biology analyses. It has three sites in France and has been present in Brazil, Vietnam and Italy since 2016. It is currently studying potential acquisitions in Latin America and Asia. It also announced in early July the purchase of Labtec in Brazil (seventy employees). This laboratory has a series of accreditations to perform numerous analyses.

Digital transformation

At end 2016, the Invivo group created the €5M investment fund InVivo Invest specifically for the AgTech-FoodTech start-ups. The identified start-ups are supported in their expansion under the AccelRise acceleration programme. This commitment to the digital transformation of the group was also confirmed by the June launch of the Applifarm start-up (seven employees), created alongside Innoval, a data specialist in the livestock sector. This specific platform for ruminant farmers is based on processing diverse data (management, feed, reproduction, performance monitoring, etc.) collected on the farms to offer farm profitability optimisation services. Eilyps (Pacé, farmer consultancy), Cogedis (chartered accountant) and the Chinese company Adisseo (manufacture of additives and nutritional solutions) also hold part of the capital and will each provide the platform with data and services. In addition, Neovia has taken shares in the capital of the British start-up Pitpatpet Ltd., a company specialising in connected trackers for domestic pets.


Sources : Journal des Entreprises – 04/10/2016 & 14/06/2017, Agromédia – 11/10/2016, API Newsletter – 15/06/2017, Lettre Economique de Bretagne – 05/07/2017 

Photo credit : Neovia