The Rocher Group (La Gacilly, 16,000 employees, turnover: €2.2 Billion) is speeding up its international growth with 3 simultaneous acquisitions.
The group took a majority stake in Sabon (480 employees), an Israeli manufacturer of handmade soaps and Dead Sea products which has 165 stores in Japan and the USA. It also took over Cosmétiques de France (170 employees – 40 stores), its agent in Romania who managed to make Yves Rocher the number 1 monobrand chain in the country, and Yes Green (90 employees – 20 stores), its distributor in Hong Kong. Since it took a majority stake in Turkish company Flormar in 2012, the leader in botanical cosmetics had not performed any major acquisitions, preferring to focus on changing its strategy from mail order to in-store sales.
Now international development is the new priority challenge. Today, two thirds of sales come from the euro area. Within 10 years, the group aims to achieve 50% of sales outside the euro area, notably by focusing on new more dynamic and emerging growth relays such as Russia, Japan, Mexico, Africa, etc. To grow in new countries, the Rocher Group will continue to rely on local partners who have the financial capacity and are open to an eventual takeover.
On a bumpy beauty market in France, Yves Rocher remains among the Top 3 preferred French companies (Posternak-Ifop survey). The group’s historical brand continues to gain market share by leveraging its natural brand image, its history and its Breton roots, the control of its network, its affordable prices, special offers and strong customer loyalty.
Source : Les Echos – 22/12/2016
Photo credit : Groupe Rocher