Saveurs Cristal launched at full speed

Huge steps forward for Saveurs cristal since its installation at Le Pertre in April 2014. In two years, the Parisian company, become in the meantime a subsidiary of Primel gastronomie (Sill entreprises), has increased its workforce from thirteen to nearly a hundred employees (45 permanent, 45 fixed contract and a few temporary staff). A specialist in manufacturing frozen cocktail nibbles, the company is now thinking about extending its premises.

The company has found its spot in a highly-competitive market by adopting a more high-end positioning. “We do not operating in a logic of volume. We work with flavours, tastes and textures and attempt to be creative and innovative. We have a few basic products which rotates year on year, but on average 60% of the range is renewed every year. We are a little like fashion designers who showcase a new collection every year”, states the director. Saveurs Cristal products are aimed at a broad range of customers: catering companies, caterers, hotels, distributors and freezer centres.

Source : API e-newsletter of 12/05/16
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