Triballat Noyal (Noyal-sur-Vilaine, 977 employees, €274M annual turnover) committed to organic products as early as 1975 and today offers some thirty organic dairy products under its Vrai brand. These head the list of sales in their category in major retail outlets, excluding own brand.
150 operators supply the dairy with 50 ML/year of organic cow’s, goat’s and sheep’s milk for its production of yoghurts, crème fraîche and soft white cheese (20 to 25% of turnover). The brand has increasingly been making a name for itself through commercials and is now found in school canteens and outside catering.
Triballat was also the first to offer a range of fresh soy-based desserts in 1988 under the brand name Sojasun. The company has since rounded out its brand with other plant products: drinks, soy steaks, delicatessen products and nuggets. Half the group’s turnover comes from its plant products.
This summer, the group also acquired Céréco (Domagné, 170 employees, €40M annual turnover; Grillon d’Or and Terres et Céréales Bio brands). This breakfast cereal specialist has grown by over 20% in the last three years, possibly creating the need for a new industrial system in the medium term. This operation demonstrates Triballat’s wish to focus its development strategy on expanding its range of plant and organic products “from breakfast to dinner”.
Sources : Les Echos – 31/03/2017 & 11/08/2017
Photo credit : Triballat-Sojasun