A marathon week for CHSA, Business Sky Technology and GHS.
In one week, their 5 representatives have travelled all over Bretagne to meet with 30 companies, mainly from the agri-food, cosmetics and manufacturing industries. The aim of their Bretagne tour: make a pre-selection of Bretagne/French products, that will appeal to buyers of 32 Chinese TV shopping channels and ultimately to Chinese consumers. In China, home shopping is considered very modern and generates a much larger volume of business than in Europe, with 13% growth in 2015. What’s more, they sell everything: food, household products, but also clothing and cars. Is this where Breton striped shirts and petits pois get involved?
Last year, the CHSA (professional union representing 32 Chinese TV shopping channels, with a turnover of €5.5bn) had put Australia in the spotlight in its programmes and wanted to repeat the experiment, this time with France. “Of the 3 French regions that we had originally thought of, we finally chose Bretagne because it has a quality agri-food industry and a great amount of diversity. In addition, the fact that we could rely on Bretagne Commerce International, which has a service dedicated to accompanying buyers and who at the end of 2015 accompanied a chain of Chinese supermarkets, tipped the balance towards Breton” CHSA representatives confided.