Key facts

Source: Tourisme Bretagne, Reflet Bretagne survey 2022

2 nd largest French region for seaside holidays

1 st French region for its festivals attracting more than 1.5 million festival-goers every summer

8.1 % of regional GDP

80.900 jobs on annual average

1.95 million touristic beds

17 million tourists

109 million overnight stays

21 % of overnight stays are for foreign tourists

62 % of overnight stays are commercial

6.3 day- stays on average

What Bretagne brings you

Investment opportunities

Bretagne is making a name for itself as an exceptional, sustainable and responsible tourist destination, meeting the new expectations of tourists. It has a wide range of accommodation : 867 hotels (30.600 rooms), 690 campsites (14,4 million overnight stays), 98 tourist residences, 46 vacation villages and 25 youth hostels, 60.000 homes available for short rent.

The Region encourages and support investments to ensure that visitor welcome matches up with its ambitions.

Investment support

The Bretagne Regional Council is committed to working alongside the territories and tourism professionals to improve the performance of tourism activities :

Multitude of tourist assets

  • Protected nature : wild coasts, small, secluded bays, vast dunes, valleys, moors, wooded countryside, forests, etc. everywhere you look, diverse, changing landscapes where land and sea intertwine.
  • Seaside : seaside resorts, coastal paths, beaches, water sports, thalassotherapy.
  • Historical heritage : from great megalithic sites to castles, via chapels and cathedrals, its small towns of character and its legends.
  • Culture and traditions : all its festivals, from traditional culture to the current scene and its hearty, gourmet cuisine.

Wide-ranging clientele

The wide range of activities caters for all audiences and generations : families, senior citizens, young people, leisure and sport walkers, festival-goers. 21% of tourists in Bretagne are foreign, mainly German, British and Belgian / Dutch.

Nature, landscapes and the coast are the first choice criteria. The vast majority of tourists stay by the sea and prefer the countryside to towns.

Responsible and sustainable positioning

Rubber-stamping Bretagne as a Responsible Destination is essential for the attractiveness of the region. Thus, the Tourisme Bretagne conducts a policy of sustainable tourism. It raises the awareness of tourism professionals and supports them with a tourist offer qualified as “Travel responsibly“, the mobility offer “Bretagne without my car“, free, personalised support for the ecological transition and the European Ecolabel certification.

Tourisme Bretagne at your side

As a development and marketing tool for regional tourism, the Tourisme Bretagne promotes the tremendous tourism potential of Bretagne to French and foreign tourists. Tourism professionals are at the heart of the the association action, which supports businesses in structuring their offer and commercial approach and gives them visibility through different actions of communication. Bretagne Tourisme works closely with the Tourist Development Agencies at departmental level and the Tourist Offices at inter-municipal level.

Our talents :
Training, research, innovation

Training is an essential component of top-quality hospitality.

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